- The starry sky of Lake Tikap is the best place to watch star in the southern hemisphere
- The magical fjord in the South Island, where the portal in the movie is also set
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A cultural design from the perspective of players
The development of this DLC is led by Maori game design studio Piki Studios, and works closely with the New Zealand Tourism Authority and the local mana whenua (land guardian), and carefully constructed from game modeling to narrative frameworks to ensure the authenticity and respect of cultural connotations.
Players can listen to the tone of the traditional Maori instrument taonga pūoro in the game, understand the status of Maori synagogue in the community, and interact with the local ecological landscape, reflecting the deep values of Te Ao Māori (Maori worldview). This is not just a relocation of scenery, but a cross-cultural digital tourism curation.
Movies become the second portal
It is no accident that “Minecraft Movie” was chosen to be filmed in New Zealand. This country has become a spiritual scenic spot for movie fans around the world because of “The Lord of the Rings”. This film, starring Jason Momoa and Jack Black, was filmed in many places in Oakland and the South Island. According to producer Torfi Frans Ólafsson, during the shooting, many staff members used the gap to travel, and some members even planned to return to New Zealand for their personal vacation after the shooting.
New Zealand gives more than just a postcard
Through this cooperation with Minecraft, the New Zealand Tourism Bureau has launched a new tourism promotion strategy based on experience. Instead of choosing traditional methods of discounts, discounts, and advertising, they let players “rehearse” a trip in the game. Starting from the entrance of Maori Hall and through every detail design, the concept I want to convey is: although the scenery is magnificent, culture and feelings are the soul of the journey.
Players can now download and experience this DLC for free, and after the experience, many people may find that “Minecraft” is just the beginning, the real journey to New Zealand has just started.
