In the world of collectible Rolex Rolex watches, there are layers of levels. But if we talk about the most representative and collectible models, Rolex Daytona undoubtedly ranks first. If combined with diamond design or even colorful rainbow inlays, it will often become a hot work in the auction market. The tiny details in the design, such as unique dial configuration or rare materials, are enough to make the price rise.
Recently, Sotheby's announced a very rare Daytona prototype, which is estimated to be auctioned onUSD 1.6 million (about NT$51 million)it can be regarded as the free product that Rolex collectors always dream of.
Mysterious custom-made Daytona prototype: a unique work from 1999
As we all know, Rolex has always been low-key and mysterious, just like the intelligence agency in Tom Clancy's novels. It is this mysterious veil that deepens the legendary color of the brand and further drives up market demand. Therefore, it is not surprising that there is little information about this “only” Daytona watch from 1999 – it is known that it was specially made for a “private collector”.
Rumors pointed out that the influential collector commissioned Rolex to create four platinum versions of Cosmograph Daytona, each equipped with a special dial. It is said that three of them were given as gifts, and only one was kept. These three “gift watches” were auctioned by Sotheby's in 2018, 2020 and 2021. One of the lapis lazuli dials has a more stylish styleDeal for $3.2 millionset an astonishing record.
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Why are these watches so rare?
The key is-Rolex almost never accepts private customization. The emergence of this set of Daytona prototype tables breaks the convention and symbolizes the brand's bold innovation in materials and design. Back in 1999, there was no “platinum Daytona” on the market at that time, and this series of watches was the first time that platinum material was made of Daytona series. It was not until 2013 that Rolex officially launched the platinum version as a regular model to celebrate the 50th anniversary of the birth of Daytona.
Who is the driving force behind the scenes? Rumors point to former Rolex CEO Patrick Heiniger
The mysterious collector must have an extraordinary background to make Rolex watchmaking. Some people guess it is super collector Eric Clapton, or John Mayer. But the most common saying in the industry is that these watches were actually made by the then CEO of Rolex, Patrick Heiniger.
One of the evidences is that Heinig was photographed wearing a platinum Daytona watch, which was long before the brand officially launched the material style. He is the third CEO in Rolex history. He served from 1992 to 2008 and died of illness in 2013 at the age of 62. The real existence of these watches has gradually emerged through auctions in the past decade. This time will beThe finale of Sotheby's debut on May 11it is believed to be the last prototype left by Heinig himself.
Ref. 16516's charm details: rare face disc, rare configuration, unusual strap
Rolex's Daytona Ref. 1651640mm platinum casematchMother of pearls and diamond hour markersequipped with ZenithEl Primero automatic winding movement(This movement is the power core used by Daytona from 1988 to 2000). What's more eye-catching is that it is equipped withRed crocodile leather strapcompletely subverts the common metal strap configuration of Daytona, and highlights its extraordinary uniqueness.
The charm of collection is unstoppable: a dreamy and erotic product that makes the illusion crazy
Watches like this “pièce unique” are the collection targets that high-end watch fans are most keen to pursue. Whether it is Heinig's identity, the historical status of Daytona's first platinum, or the fascinating mysterious legend behind it, it all has itAuction potential far exceeds the estimated price(It is currently estimated to be between $800,000 and $1.6 million).
In this brand with annual output exceeding one million and highly standardized processes, this Daytona represents the ultimate display of the spirit of Rolex hand-made watchmaking. Even if that sealed custom story can never be fully revealed, this watch and the mysterious legend behind it have already explained everything.
original:American GQ
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