At the 2025 Spring and Summer Fashion Week, swimsuits are no longer limited to the beach or the swimming pool. Major brands have integrated one-piece swimsuits, bikinis and high-slit briefs into their daily styles, layering perspective skirts, knitted squids or wide-version suits to interpret the trend of swimsuit wear with rich layers and very fashionable feel.
Continuing this craze, the swimwear branch of the global sports fashion brand Nike, “Nike Swim”, officially launched the first brand concept store in Taiwan, offering professional and fashionable swimming items, allowing fashionable people to try on in the store and find the most suitable swimwear products.
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Nike Swim: When professional capabilities meet trendy design
Using its brand's expertise in the sports field, combining professional sports technology and trendy design, Nike Swim was created in 1995, committed to creating high-performance, comfortable and design-filled swimwear products for women. The brand aims at the three major aspects of sports competition, outdoor health and leisure fashion, combining innovative technology and aesthetics, providing functional swimwear products that combine professional, casual and fashionable sense, and providing functional items that meet various scenarios, making swimwear not only a sports equipment, but also an extension of style declarations and self-attitude.
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Three major series in 2025
This year, Nike Swim started from the brand history and classic logo, emphasizing the combination of professionalism and multi-situation, and launched three main series, Essentials, SailBoat and Swoosh Link, redefining the multiple identities of swimwear. Whether you are playing in the swimming pool, strolling on the beach, or taking a lazy nap in the sun, the Nike Swim series, which combines fashion and functionality, lights up the style every moment.
Essentials Series
The Nike Swim Essentials series cleverly intertwine classic tailoring and bright colors, and the exquisite tailoring that can adapt to each body shape and fit the body curves, perfectly interpreting the personality style. The series includes sexy bikini, neat V-neck sports style, elegant one-piece swimsuit and one-shoulder design, from classic to avant-garde fashion to create an exclusive water fashion look.
