From natural weaving, I feel that I can cut it, redefining the freedom and elegance of summer
As the sun shines through the streets, PEDRO launches the 2025 Summer ICON series, with the theme of “Step Into Your Story”, encouraging everyone to express their rhythm and style through outfits.
This season continues the brand's usual simple and neat design, depicting a summer landscape through natural materials, soft tones and clear outlines. From sage green to lemon yellow, from vine brown to classic black and white, these natural colors are used on bags and shoes; Raffia, recycled leather and light knitted textures are lightweight and comfortable, while not losing the design sense. The series of images captures daily clips in the city with realistic shots, abandoning excessively gorgeous sets and simulacrums, and returning to the outfit itself: how people walk, how they turn, and how they experience the rhythm of life from morning to night.
Switch between nature and city
This season's products focus on two core scenarios: “Natural Daily” and “City Shuttle”. “Natural Daily” features Rafia and sustainable materials, bringing a refreshing and simple weaving experience. Whether it is a bucket bag, shoulder bag or straw woven shoe style, it maintains comfortable and durable practicality; “Metropolitan Shuttle” uses leather as a carrier to create a urban style that can freely switch day and night styles. The wandering bag and mini envelope bag have a simple structure and flexible strap. It is paired with metal LOGO or printed details, just point out the urban women's attitude of being at ease between themselves and practicality. The designs of several high heels are also worth noting, such as the rear lace-up pointed toe shoes and the thin ankle-strip square toe shoes, which emphasize the elegant and neat aura, which can make a perfect transition from meetings to dates.
Classics return, Demi series upgraded
The brand's classic “Demi” series also ushered in a new chapter this season. The Grande style emphasizes capacity and functionality, while the canvas material and contrast stitching bring a bohemian relaxation to daily life. The mini size uses structure and color as the highlights of the shape, and it is light and has a sense of existence, and can be easily controlled regardless of gender or age.
Retro and unmade, light up summer daily life
If you want to add a little highlight to the look, you might as well lock in several shoe bag options with retro lines. The bowling bag is paired with rattan brown, with a little youthful conflict in the retro feel; thick-soled high heels, thin-banded staggered high heels and innovative structure double-buckle bags also provide more possibilities for summer styles. In terms of sports shoes, the Fleet and Novo series balance between function and appearance: the splicing of suede and leather, the streamlined contrasting color design, cushioning technology and high rebound soles make these shoes suitable for daily commuting and accompany you throughout the city.
Light formal shoes for gentlemen
The men's series continues the brand's definition of “contemporary gentleman” – both particular and comfortable. Leather derby shoes, loafers and oxford shoes are equipped with Comfort Cup insoles, which are breathable and supportive, and can show a calm but unrestrained style in both formal occasions and daily outfits. The younger Hybrix series uses thick bottom lines and calfskin to create a gentlemanly look with a slightly street-like look, which is a mixed blood expression of formal wear and trend.
