Contemporary art not only reflects the current situation of our lives, but may also become a new touchpoint to change the world after stimulating the public's thinking through artistic techniques. BMW, which always plays the leading role of the automotive industry, has a deep understanding of the value of contemporary art. In the past, it has not only continued to support artistic activities, but also inspired it. Earlier this year, BMW Group reproduced the work of Esther Mahlangu, the first non-resident female artist who drew BMW art car many years ago at the art fair Frieze in Los Angeles.
Continuing the profound connection and DNA of the brand with art for many years, BMW has once again become a designated car for VIPs at home and abroad at this year's Taipei Contemporary Art Expo. This new generation BMW 7 series car is built with an extremely elegant and luxurious attitude. Every inch of the details in the car is exquisitely created with artistic level, presenting an ultimate and luxurious ride experience, allowing all invited guests to experience the extraordinary ultimate feeling of this art fair journey from the first moment they set off.
Interactive imagination of the game generation
Given the new vitality that digital technology can inject into the art field and adhere to the diverse values of art, luxury and innovation, BMW, which adheres to the “Evoke” exhibition area of the “2024 Taipei Contemporary Art Expo”, was also specially invited to create the “Data-Verse X BMW Dimension of Freude” in the “Evoke” exhibition area of the BMW i5 pure electric luxury RV.
