For tasteful fashion trend experts, Milan is not only a popular tourist attraction, but also a city where people can enjoy an unparalleled shopping experience. On the well-known boutique street “Quadrilatero della Moda”, major fashion brands use avant-garde design products to decorate charming windows, and craftsman studios and small boutiques from all walks of life are no less, creating various exquisite works of art and matching unique styles to satisfy the tastes of different customers. Whether it is experiential shopping with a concept store or the ultimate product selection store hidden on the corner, the following is the most complete shopping guide for Milan, and the 17 best shopping places that must not be missed in Milan.

Galleria Vittorio Emanuele II next to the Milan Cathedral is the most popular shopping hotspot in Milan.

Galleria Vittorio Emanuele II next to the Milan Cathedral is the most popular shopping hotspot in Milan.

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Is the average shopping cost high in Milan?

Like all the big cities in the world, some neighborhoods in Milan specialize in selling high-end and expensive luxury goods, but there are also places where budget-conscious customers can try to cut prices. However, it should be noted that in most cases, the price will still reflect the quality of the product. Overall, shopping offers and seasonal discounts are still very common in Italy. If you visit Milan in January or July, you have a good chance of encountering the annual discount season and buying great products at a good price.


Milan Shopping Area Analysis

There is no doubt that Milan is a recognized shopping paradise in Italy. The city has attracted major well-known fashion stores, designer boutiques, high-end department stores, small concept stores, antique stores and specialty markets. Via Montenapoleone and Galleria Vittorio Emanuele II are areas where many top designer brands gather, with small boutiques in the Brera and Corso Como, while many errand and antique shops near the Canal area and Porta Ticinese.

Galleria Vittorio Emanuele II brand stores gather. Photo by Silvia Sun

Galleria Vittorio Emanuele II brand stores gather. Photo by Silvia Sun

Many independent boutique shops can be found in Brera. Photo by Silvia Sun

Many independent boutique shops can be found in Brera. Photo by Silvia Sun


Should I buy famous brands or designer fine products in Milan?

Generally speaking, there is no special discount on Milan's famous brands and designer boutiques, but it will not be higher than in other places. If consumers come from outside the EU, they have the opportunity to save a little budget through tax refunds when purchasing clothing, footwear, leather products and accessories. Starting from February 2024, in order to promote consumption, overseas tourists can apply for a tax refund as long as they purchase a single purchase of more than 70 euros in Italy. Don’t forget to request a tax refund form when checking out to complete the tax refund procedures at the airport.


Must-Shopping Store Recommendations

1. Bitossi

Recommended products: Contemporary tableware and gifts

Since its opening in 2022, Bitossi has made a name for Milan's famous design merchandise neighborhood. Their product design is inspired by the joyful atmosphere around the dining table during Italian culture, and uses various soft colors to show its colorful brand spirit. Walking into the store, there is a delicate dining table covered with flowers in the center, and a bright mint green cabinet behind it, displaying a variety of mixed dishes, including plates, glassware, candles, candlesticks, cups and mugs, and many more creative merchandise. In addition, Bitossi has also partnered with Pangea to launch a series of ceramic bowls and plates printed with various interesting images and paints in the center, perfect for gifts or souvenirs for friends and family.

address: Via Santa Marta, 19, 20123 Milan MI, Italy

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