With Thailand promoting the economic model (BCG) of “biological (effective use of biological resources), recycling (recycling of various materials), and green (implementing environmental protection to solve pollution problems)” in 2021 to achieve the vision of sustainable development, the creative economy, as one of Thailand's four key development strategies, will naturally not be absent, and will give birth and improve the concept of promoting sustainable marketing in various exhibitions.
The Style Bangkok exhibition of Lifestyle Bangkok, which has been held in 2017, is committed to the industry becoming a mechanism for the manufacturing and trading center of lifestyle and fashion products in the ASEAN region to integrate the results of the three important trade shows Bangkok International Fashion Show & Bangkok International Leather Show (BIFF&BIL), Bangkok International Gift Show & Bangkok International Household Products Show (BIG+BIH), and Thailand International Furniture Show (TIFF). In particular, Thailand's lifestyle and fashion industry plays an important role in promoting the national economy. According to statistics, more than 90% of small and medium-sized enterprises are engaged in this industry, providing employment opportunities for more than 2 million people across the country. The holding of the Bangkok Lifestyle Aesthetics Exhibition has become an important platform for manufacturers and exporters to enter the global trade market.
This year's edition will be held again from March 20 to 24, bringing together 490 manufacturers and 820 booths to participate, covering projects such as fashion, furniture, home decoration, gifts, kitchenware, toys, stationery, spa products, fabrics and leather products. The categories are rich and comprehensive, and not only can you obtain international design trends, but also have up to 394 brands of local Thai designs participated, which can explore unique Thai local designers and the achievements of Thailand's commitment to sustainable development.